The sales and marketing data you need


Sales and marketing leaders, management consultants, and investors use our benchmarks to grow revenues, cut costs, and outperform.  

Our data provides a quantitative window into any public company's sales and marketing machine.  Tired of guessing what drives sales and marketing performance?  Get answers.  



  • Sales force headcount per 1000 employees
  • Sales force expenditure per $100m revenue
  • Ratio of direct sales staff to sales support
  • Average quota per sales rep
  • Average sales cycle length
  • ... and many more

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  • Marketing headcount per 1000 employees
  • Marketing expenditure per $100m revenue
  • Conversion rate by channel
  • Marketing budget allocation by channel
  • CPC and CPM by channel
  • ... and many more

See full list →